## Consumer Insights and Connected Commerce For The Most In-Demand Use Cases

R&D  
Innovation  
Subscription &  
Replenishment  
Shopper  
Insights  
In-Context  
Feedback  
Usage  
& Attitude

## Consumer Research and Product Innovation

###### In CPG, making big decisions based on inaccurate self-reported data is the norm. Adrich is solving this problem with the world's first connected consumption platform.

R&D Innovation  
Usage & Attitude  
Shopper Insights  
In-Context Feedback  
Cross-Product

### Real-Time, Accurate Insights to Drive Innovation

### Product and Packaging Enhancements

- Get usage insights to optimize instructions and improve consumer experience.

- Educate consumers through packaging/core product changes from usage data.

### Innovation Optimization

- Prove new concepts before launch.

- Identify potential usage whitespace in which to innovate.

### Gain More Insight Into Shifting Consumer Shopping Behavior​

- Better understand what drives purchases and post-purchase behaviors.

- Analyze consumer shopping habits based on consumption habits and purchase patterns.

- Design better product options, packaging, and subscription programs.

### Two-Way Communication for In-the-Moment Consumer Engagement​

- Get quick feedback during point of use.

- A/B test messaging/content to identify triggers that increase consumption & consumer engagement.

- Push targeted coupons, deals to consumers based on behavior.

### Continuous Non-Intrusive Consumer Insights Over Time and Across Your Product Portfolio​

- Passively track changes and adaptations in consumer behavior/attitudes over time without intrusive surveys.

- Anticipate shifts in consumption for improved forecasting.

- Run cross-usage studies to measure the interaction between different products.

- Allocate the best marketing mix -- product, packaging, messaging, segment – and boost ROI.

### Get Answers to Boost Retention and Loyalty​

- What drives the most consumption? Consumer segment, usage occasion, messaging, or packaging?

- What are the biggest usage occasions?

- Why are consumers not using my product?

- How does the stated (survey responses) behavior compare to the actual behavior?

## Smart Subscriptions and Inventory Replenishment

###### Shift from schedule-based to consumption-accurate reorder/replenishment that benefits your brands, consumers, and the environment.

Increase Revenue  
Reduce Churn  
Launch consumption-based reorder programs and reduce subscription fatigue.

Inventory Replenishment

Achieve Sustainability Goals

Adopt just-in-time refill and reusable packaging to reduce waste and shipping emissions.

Consumer Engagement

Combine the convenience of smart reordering with consumption insights to optimize engagement.

Maintain proper inventory levels, reduce the need for cycle counts, and prevent stock-outs with consumption-based inventory tracking and auto-replenishment.

## Want to See Adrich In Action?

###### Get in touch for an overview and demo.

[Schedule a Demo](https://www.adrich.io/contact)