## CPG Brands Achieving Results Using Adrich

Adrich Smart Auto Replenishment: Connected Commerce - YouTube  
[Adrich Smart Auto Replenishment: Connected Commerce](https://www.youtube.com/watch?v=YRwqsMa184Q)

### Olivery launches DTC refillable, auto-replenishment subscription with connected re-usable packaging

### Goal
- European DTC brand wanted to offer a premium subscription with sustainability-inspired, re-usable bottles.

### Solution
- Adrich's‘ peel & stick’ smart tracker enabled speed-to-market for its first ‘connected product’.

- Consumers put the tracker on the reusable bottle (premium-priced SKU), with auto-reorder triggered at a pre-set refill level.

- Integration with e-commerce platform allowed a proactive, real-time response to consumer usage.

### Results
- The premium, refillable subscription rapidly became its most popular offering.

- Insights were used to provide personalized messaging /service, increasing consumer loyalty.

## Case Study: Smart Replenishment

### Smart Reorder Subscriptions Drive Repeat Purchases  
Increase in annual orders  
# 33%  
# 60%  
Reduction in shipping costs

### Petagogy Increases LTV by 33%
By introducing the convenience of "zero-touch shopping" to Petagogy customers, Adrich helped the company build brand loyalty with auto-reorder of connected products.

Adrich Petagogy - YouTube  
[Adrich Petagogy](https://www.youtube.com/watch?v=AvvLeTIskgs)

### The Clorox Company Uncovers New Consumer Behavior
With a dataset 1.5 times the scale of a traditional ethnographic research study, Adrich helped The Clorox Company get unprecedented insights into their flagship product, Pine Sol.

#### Goal
Learn whether consumers are following product usage instructions and measure the impact of timely prompts on consumption behavior.

### Market Leader in Hair Care

#### Solution
Two separate user groups were both given ‘twice-a-day’ usage instructions for the shampoo. Only one group was given an LED-equipped packaging that provided a prompt – a light notification - when product was not used as instructed. Usage was monitored to determine if consumers used product correctly and the impact of prompting on usage behavior.

#### Results
Group which was prompted to use product saw significant increase in product usage while the unprompted group’s usage behaviors were sporadic, not in line with instructed usage regardless of the demographics.

## Want to See Adrich In Action?
[Schedule a Demo](https://www.adrich.io/contact)