## Continuous Post-Purchase Consumer Product Insights ###### In CPG, making big decisions based on inaccurate self-reported data is the norm. Adrich is solving this problem with the world's first connected consumption platform. R&D Innovation Subscription & Replenishment Shopper Insights In-Context Feedback Usage & Attitude ## For Consumer Research and Product Innovation ### Real-Time, Accurate Insights to Drive Innovation ### Product and Packaging Enhancements - Get usage insights to optimize instructions and improve consumer experience. - Educate consumers through packaging/core product changes from usage data. ### Innovation Optimization - Prove new concepts before launch. - Identify potential usage whitespace in which to innovate. ### Gain More Insight Into Shifting Consumer Shopping Behavior​ - Better understand what drives purchases and post-purchase behaviors. - Analyze consumer shopping habits based on consumption habits and purchase patterns. - Design better product options, packaging, and subscription programs. ### Two-Way Communication for In-the-Moment Consumer Engagement​ - Get quick feedback during point of use. - A/B test messaging/content to identify triggers that increase consumption & consumer engagement. - Push targeted coupons, deals to consumers based on behavior. ### Continuous Non-Intrusive Consumer Insights Over Time and Across Your Product Portfolio​ - Passively track changes and adaptations in consumer behavior/attitudes over time without intrusive surveys. - Anticipate shifts in consumption for improved forecasting. - Run cross-usage studies to measure the interaction between different products. - Allocate the best marketing mix -- product, packaging, messaging, segment – and boost ROI. ### Get Answers to Boost Retention and Loyalty​ - What drives the most consumption? Consumer segment, usage occasion, messaging, or packaging? - What are the biggest usage occasions? - Why are consumers not using my product? - How does the stated (survey responses) behavior compare to the actual behavior? ## The Post-Purchase Consumer Insights Problem Consumer brands still face the fundamental challenge of having to make significant decisions based on [limited consumer insights](https://www.adrich.io/blog/categories/consumer-insights) and [inaccurate self-reported feedback](https://www.adrich.io/blog/categories/consumer-insights). Traditional consumer product research, such as online surveys and in-home ethnography studies are expensive, limited in scale and full of “claimed data” In today’s uncertain economy and environment of shifting consumer demand and usage behavior, it’s even more important to find new sources of insights that can boost marketing productivity, grow sales and deepen consumer engagement. ###### With limited visibility beyond the retail store, brands struggle to understand consumer usage patterns and behaviors. Accurate post-purchase consumption-based behavioral data is the missing component in high-stakes consumer product development and marketing decisions. As a result, the world’s most respected brands are making big decisions based on incomplete -- or worse -- the wrong data.​ ### Now you can understand how, when and where your products are being used and engage consumers in the right moments. ### Continuous Usage Sensing - WHERE: Geographic location of usage - WHEN: Time & frequency of usage - HOW MUCH: Consumption rate of the product - TEMPERATURE: Product storage - EMPTY & REFILL: When product runs low and need to be re-ordered ### In-Context Consumer Feedback - Real time consumption insights - 2-way communication via app. Initiate personalized, triggered and on-demand communications with consumers via app notification, text or email - Send surveys and analyze feedback in real-time along with usage data Adrich Smart Labels for True Insights & Smarter Business Decisions - YouTube [Adrich Smart Labels for True Insights & Smarter Business Decisions](https://www.youtube.com/watch?v=FMTIFoMDoa0) ## Want to See Adrich In Action? ###### Get in touch for an overview and demo.